Online document publishing site Scribd has taken the next step in its evolution by going social. The site has added features that allow you to follow what others are doing, sharing, liking, etc. As our pal Mark likes to say, it’s all about getting people to do things together. A lot of what I’ve read online compares the changes made to the site to Facebook. I’m curious to see as more and more companies add “social networking” to their sites, whether surfers will suffer from social overload.
What’s interesting is that while this is going on, the news breaks that Facebook has purchased Friend Feed, the site designed to share your entire interwebs life with your friends. 
The interesting thing about Friend Feed is that it’s always seemed much more powerful and nicer looking than Twitter but not as widely adopted. It will be interesting to see how this acquisition unfolds and what it means to both services.
Interestingly enough, Friend Feed users are already complaining about the acquisition, just hours after it has been announced. Here’s hoping that Facebook will bring more users to FriendFeed and not just cannibalize its features into their own site.
1 comment
Comments feed for this article
August 12, 2009 at 4:51 pm
iGoogle Becomes More Social « A blog about the art and the science of marketing research.
[...] Reader, Google is becoming more and more about sharing information with friends and strangers. With Facebook buying Friendfeed this week, Google seems to have decided to fire its next salvo (in addition to boosting its search [...]