Since taking an interest in advertising and marketing, I like to think of myself a more objective viewer of advertising campaigns than your average Joe. That is why I was surprised to find myself awestruck by the pervasive, sleek and compelling advertising of the Droid, though it’s really no mystery why.

Google and Verizon spent $100 million on the Droid campaign, an enormous budget considering that the campaign is only nation-wide.  Motorola and Verizon Wireless have strived to give the iphone a run for its money, and it seems that they are doing just that. The “Droid Does” campaign emphasizes the functions that are unique to the Droid by comparing itself to the iphone and other smart phones. The message is that the Droid does what other phones don’t. Could it be that the Droid is stealing the iphone’s spotlight? I’d like to see the Droid come out on top, but who knows what Apple has up its sleeve next. Only time and millions of advertising dollars will tell.

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