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As our economy continues to change, it is interesting to follow along with the changes. Mint.com has created a video to help visualize a trillion dollars which in turn has become the new billion. Feel free to check it out.

The past few years we have seen Apple make huge strides in gaining a larger piece of the market share and switching users from Windows to their own operating system. A large reason for this could be because of the fact that if you were to walk into a mall, chances are you would be able to see an Apple store, while there are no Windows stores in sight.

It looks like Mircosoft has finally decided to combat this problem. Last month, Microsoft announced that they will be opening up retail locations in the fall and better yet, some of these stores will be placed next to or very near the Apple stores. This is an interesting strategy and should create stiffer competition between the two companies. Even with that being said, the consumer is the one that comes out on top with this change. The ability to walk into both stores, one after another will greatly benefit the shopping experience for those who are in the market.

google-chrome-logoGoogle has dabbled into quite a few different areas of technology. They began as a search engine and evolved into so much more. They are currently the most popular place to search for information and gMail could be considered the most popular email system. Outside of those two areas Google has also developed a platform for mobile phones known as Android that has been widely successful since its inception.

They are now ready to take it a step further. Last week, Google announced it will be entering the world of computer operating systems. In a world where two O/S (Windows and Mac O/S) dominate the rest, can Google compete? Those two operating systems have dominated the market for many years, but have never been seriously challenged. Can Google create a platform that will be a true threat to the other two?

When it comes to an operating system, stability is the most important benchmark. Everyone wants it to “just work”. Google is going to have a huge mountain to climb in terms of developing a stable platform. The other two competitors have been in the market for years and have been able to tweak their systems to the best of their ability while Google will be starting from scratch. I think it will be a unique experience to be able to explore an new O/S as this opportunity does not come around too often. Google always has a unique twist that it puts on its products, soon enough we’ll see how that is incorporated into Chrome.

It will be interesting to see how this unfolds as Google has been widely successful in almost everything they have ventured into. It seems as if they have been carrying around the Midas Touch in their back pocket. I guess only time will tell how well the Google “Chrome O/S” will do.

Check the link for the official Google press release. Googleblog

About W5

W5 is a marketing research consulting practice. We focus on answering: who, what, when, where, and why people relate to products, services, and their associated brand identities. Visit our website, W5insight.com.

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