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	<title>A blog about the art and the science of marketing research. &#187; Marty Molloy</title>
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		<title>A blog about the art and the science of marketing research. &#187; Marty Molloy</title>
		<link>http://w5blog.com</link>
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		<title>The Next Fad?</title>
		<link>http://w5blog.com/2012/02/10/the-next-fad/</link>
		<comments>http://w5blog.com/2012/02/10/the-next-fad/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 21:52:21 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[food court]]></category>
		<category><![CDATA[fad]]></category>
		<category><![CDATA[kiosk]]></category>
		<category><![CDATA[mall]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=4709</guid>
		<description><![CDATA[On a recent trip out shopping, my wife started to count the number of frozen yogurt storefronts that seem to be popping up in every mall and strip center in our area. We got to talking about what would be the next fad or bubble that would replace them when their time came due. Later [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4709&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft  wp-image-4710" style="border-color:initial;border-style:initial;" title="franchise_nelsons_corn_in_cup" src="http://wfive.files.wordpress.com/2012/02/franchise_nelsons_corn_in_cup.png?w=240&#038;h=240" alt="" width="240" height="240" /></p>
<p>On a recent trip out shopping, my wife started to count the number of frozen yogurt storefronts that seem to be popping up in every mall and strip center in our area. We got to talking about what would be the next fad or bubble that would replace them when their time came due. Later that day we spotted something that might be strange enough to be that next fad: Cup of Corn.</p>
<p>The idea is that you buy a cup of corn niblets, top them with flavored butters, cheese, etc. and eat it with a spoon. This is not a side dish, but the actual snack.</p>
<p>We saw it at the higher end mall in our area and people were lined up to buy it. It might actually have enough of a shelf-life that it can sell franchised kiosks and be the next big thing for a few months this summer.It&#8217;s so new that it&#8217;s hard to find much on the internet about it, but it seems that it might be coming soon to a food court near you.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/fad/'>fad</a>, <a href='http://w5blog.com/tag/food/'>food</a>, <a href='http://w5blog.com/tag/food-court/'>food court</a>, <a href='http://w5blog.com/tag/kiosk/'>kiosk</a>, <a href='http://w5blog.com/tag/mall/'>mall</a>, <a href='http://w5blog.com/tag/shopping/'>shopping</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4709/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4709/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4709/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4709&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

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		<item>
		<title>Parting Christmas Shot</title>
		<link>http://w5blog.com/2011/12/30/parting-christmas-shot/</link>
		<comments>http://w5blog.com/2011/12/30/parting-christmas-shot/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 18:41:38 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[gift]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[prototype]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=4549</guid>
		<description><![CDATA[One thing twitter has given us this week is a wealth of complaints about the gifts people received. I didn&#8217;t realize that so many people were so upset they didn&#8217;t get an iPhone or a car for Christmas. I wonder how their expletive-laden tweets would have sounded if they got the original iPhone prototype found here. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4549&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One thing twitter has given us this week is a <a href="http://www.digitaltrends.com/social-media/comedian-lampoons-bratty-twitter-users-over-ridiculous-christmas-gift-complaints/" target="_blank">wealth of complaints </a>about the gifts people received. I didn&#8217;t realize that so many people were so upset they didn&#8217;t get an iPhone or a car for Christmas. I wonder how their expletive-laden tweets would have sounded if they got the original iPhone prototype <a href="http://www.businessinsider.com/the-original-iphone-2011-12" target="_blank">found here</a>.</p>
<p><a href="http://wfive.files.wordpress.com/2011/12/apple-phone-prototype.jpg"><img class="size-medium wp-image-4550 aligncenter" title="apple-phone-prototype" src="http://wfive.files.wordpress.com/2011/12/apple-phone-prototype.jpg?w=295&#038;h=300" alt="" width="295" height="300" /></a></p>
<p>Yes, that looks like a Princess phone and an early computer had a baby.</p>
<p>&nbsp;</p>
<p>Happy New Year!</p>
<br /> Tagged: <a href='http://w5blog.com/tag/apple/'>apple</a>, <a href='http://w5blog.com/tag/christmas/'>christmas</a>, <a href='http://w5blog.com/tag/gift/'>gift</a>, <a href='http://w5blog.com/tag/iphone/'>iphone</a>, <a href='http://w5blog.com/tag/prototype/'>prototype</a>, <a href='http://w5blog.com/tag/technology/'>technology</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4549/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4549/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4549/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4549&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://w5blog.com/2011/12/30/parting-christmas-shot/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/12/apple-phone-prototype.jpg?w=295" medium="image">
			<media:title type="html">apple-phone-prototype</media:title>
		</media:content>
	</item>
		<item>
		<title>The Ever Changing Face of Christmas Shopping</title>
		<link>http://w5blog.com/2011/12/22/the-ever-changing-face-of-christmas-shopping/</link>
		<comments>http://w5blog.com/2011/12/22/the-ever-changing-face-of-christmas-shopping/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 16:35:49 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=4424</guid>
		<description><![CDATA[For those of you who haven&#8217;t started yet (I know one or two) time is running out. But for those who have been doing their Christmas shopping this year, it turns out that online shopping continues to grow (15% over last year according to the New York Times). What is interesting is that more people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4424&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://wfive.files.wordpress.com/2011/12/the-mall.jpg"><img class="size-medium wp-image-4425 alignright" title="the mall" src="http://wfive.files.wordpress.com/2011/12/the-mall.jpg?w=300&#038;h=208" alt="" width="300" height="208" /></a>For those of you who haven&#8217;t started yet (I know one or two) time is running out. But for those who have been doing their Christmas shopping this year, it turns out that online shopping continues to grow (15% over last year <a href="http://bits.blogs.nytimes.com/2011/12/22/how-people-shopped-online-this-holiday-season/">according to the New York Times</a>). What is interesting is that more people are using mobile phones in the shopping process, though appears they largely browse via these devices and make the actual purchases on a tablet or traditional PC/laptop.</p>
<p>It will be interesting to see how mobile phone shopping and purchasing evolves. In the early days on online banking (just about 15 years ago), consumers were willing to review information on their laptops but felt the desktop was much more suitable to make actual transactions. Back then they indicated they felt that desktop computers were more secure and they&#8217;d be less error-prone when entering numbers or commands. It may be that as consumers get more and more used to employing smaller mobile screens in the shopping process, increased transaction numbers will follow.</p>
<p>Who knows, maybe in a few years we&#8217;ll see an easy <em>return the Christmas presents you don&#8217;t want</em> app.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/holidays/'>holidays</a>, <a href='http://w5blog.com/tag/mobile/'>mobile</a>, <a href='http://w5blog.com/tag/shopping/'>shopping</a>, <a href='http://w5blog.com/tag/technology/'>technology</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4424/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4424/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4424/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4424&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>

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			<media:title type="html">the mall</media:title>
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		<item>
		<title>Skipping the PC</title>
		<link>http://w5blog.com/2011/12/09/skipping-the-pc/</link>
		<comments>http://w5blog.com/2011/12/09/skipping-the-pc/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 22:55:40 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[web innovation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://w5blog.com/2011/12/09/skipping-the-pc/</guid>
		<description><![CDATA[More and more often developers are skipping the PC when designing consumer applications. The latest example is Google&#8217;s new Flipboard competitor: Google Currents. Like Flipboard, the application is designed to make a tablet or mobile magazine reading experience better and more interactive. The one interesting wrinkle is that it&#8217;s also set up to import your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4403&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>More and more often developers are skipping the PC when designing consumer applications. The latest example is Google&#8217;s new Flipboard competitor: <a href="http://www.google.com/producer/currents">Google Currents</a>. Like Flipboard, the application is designed to make a tablet or mobile magazine reading experience better and more interactive. The one interesting wrinkle is that it&#8217;s also set up to import your Google reader feeds, taking that content and making it beautiful.  It&#8217;s good enough that it makes me want to read the content on my phone instead of on my laptop.</p>
<span style="text-align:center; display: block;"><a href="http://w5blog.com/2011/12/09/skipping-the-pc/"><img src="http://img.youtube.com/vi/5LOcUkm8m9w/2.jpg" alt="" /></a></span>
<p>Also this week, Twitter released a new version this week.  The trick to get the new look and functionality? You had to download it to your Android or iPhone first.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/google/'>google</a>, <a href='http://w5blog.com/tag/magazines/'>magazines</a>, <a href='http://w5blog.com/tag/media/'>media</a>, <a href='http://w5blog.com/tag/mobile/'>mobile</a>, <a href='http://w5blog.com/tag/reading/'>reading</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4403/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4403/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4403/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4403&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>
	</item>
		<item>
		<title>Innovation Starts Near Home</title>
		<link>http://w5blog.com/2011/10/25/innovation-starts-near-home/</link>
		<comments>http://w5blog.com/2011/10/25/innovation-starts-near-home/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 21:41:30 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[durham]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[nc]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=4274</guid>
		<description><![CDATA[An article in the Atlantic has been making the rounds on the Internet today (at least here in North Carolina) as it highlights local entrepreneurs. Durham&#8217;s Kickstarter Kids highlights a trend in the Triangle, typically known for big IT and pharma. With one of the most educated populaces in the nation, the Triangle (the NC region [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4274&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://wfive.files.wordpress.com/2011/10/american_tobacco_42.jpg"><img class="alignleft size-medium wp-image-4275" title="american_tobacco_42" src="http://wfive.files.wordpress.com/2011/10/american_tobacco_42.jpg?w=119&#038;h=180" alt="" width="119" height="180" /></a>An article in the Atlantic has been making the rounds on the Internet today (at least here in North Carolina) as it highlights local entrepreneurs. <em><a href="http://www.theatlantic.com/technology/archive/2011/10/durhams-kickstarter-kids/247293/">Durham&#8217;s Kickstarter Kids</a></em> highlights a trend in the Triangle, typically known for big IT and pharma. With one of the most educated populaces in the nation, the Triangle (the NC region encompassing Raleigh, Durham, and Chapel Hill) is becoming a hotbed for small start ups and creative ideas. Durham in particular has undergone a renaissance in the past five to ten years, attracting residents and businesses to a downtown that faded as the tobacco industry moved away.</p>
<p>So what are they doing? They&#8217;re making <a href="http://www.boundforanything.com/">custom bound journals</a> by marrying technology with just-in-time printing capabilities, using t<a href="http://www.cityfabric.net/">echnology to create custom clothing</a>, and <a href="http://monutsdonuts.com/">making doughnuts</a> (hey innovation needs fuel).</p>
<p>Durham is a great example of how a once industrial town can reinvent itself through an educated populace, creative thinking, and technology/innovation.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/durham/'>durham</a>, <a href='http://w5blog.com/tag/innovation/'>innovation</a>, <a href='http://w5blog.com/tag/local/'>local</a>, <a href='http://w5blog.com/tag/nc/'>nc</a>, <a href='http://w5blog.com/tag/technology/'>technology</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4274/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4274/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4274/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4274&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://w5blog.com/2011/10/25/innovation-starts-near-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/10/american_tobacco_42.jpg?w=199" medium="image">
			<media:title type="html">american_tobacco_42</media:title>
		</media:content>
	</item>
		<item>
		<title>Who Really Owns a Brand?</title>
		<link>http://w5blog.com/2011/09/27/who-really-owns-a-brand/</link>
		<comments>http://w5blog.com/2011/09/27/who-really-owns-a-brand/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 18:42:43 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=4106</guid>
		<description><![CDATA[So this morning, the new owners of the social bookmarking site Delicious launched their new, revamped version of the site. Gone are the Yahoo name and many features that long-time users are now complaining about on Twitter and other social networking sites. What they&#8217;ve offered is a new Beta site that is not without glitches. This, combined [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4106&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://wfive.files.wordpress.com/2011/09/delicious-logo.jpg"><img class="alignleft size-full wp-image-4107" title="delicious logo" src="http://wfive.files.wordpress.com/2011/09/delicious-logo.jpg?w=490" alt=""   /></a>So this morning, the new owners of the social bookmarking site <a href="http://www.delicious.com">Delicious</a> launched their new, revamped version of the site. Gone are the Yahoo name and many features that long-time users are now complaining about on Twitter and other social networking sites. What they&#8217;ve offered is a new <em>Beta</em> site that is not without glitches. This, combined with a recent article in the Atlantic (<a href="http://www.theatlantic.com/technology/archive/2011/09/the-clouds-my-mom-cleaned-my-room-problem/245648/">The Cloud&#8217;s My-Mom-Cleaned-My-Room Problem</a>) highlight the problems that many brands (especially online ones) face when they change a product or service.</p>
<p>It&#8217;s a clear reminder that users/customers/consumers whatever you want to call them, feel they have a stake in your brand.  Sometimes they feel their stake is as much as the actual owner&#8217;s. It&#8217;s yet to be seen if the new owners of Delicious can make enough changes to keep users attracted to their site, or if they&#8217;ll drive away existing users and do little to encourage growth. One thing is clear, they may have misjudged the passion and expectations that many of their customers have for their brand and service.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/branding/'>branding</a>, <a href='http://w5blog.com/tag/delicious/'>delicious</a>, <a href='http://w5blog.com/tag/social/'>social</a>, <a href='http://w5blog.com/tag/technology/'>technology</a>, <a href='http://w5blog.com/tag/web/'>web</a>, <a href='http://w5blog.com/tag/website/'>website</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/4106/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/4106/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/4106/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=4106&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://w5blog.com/2011/09/27/who-really-owns-a-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/09/delicious-logo.jpg" medium="image">
			<media:title type="html">delicious logo</media:title>
		</media:content>
	</item>
		<item>
		<title>Get in On the Ground Floor</title>
		<link>http://w5blog.com/2011/08/24/get-in-on-the-ground-floor/</link>
		<comments>http://w5blog.com/2011/08/24/get-in-on-the-ground-floor/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 13:37:10 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[y combinator]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3952</guid>
		<description><![CDATA[So Y Combinator, a start up incubator is launching 63 companies into the world today, the most in its history. What is it? It&#8217;s a way for start up companies to get the time and funding to ready their ideas and tech for demos with investors. They&#8217;ve helped get sites like Dropbox, Posterous, and Reddit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3952&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://wfive.files.wordpress.com/2011/08/y_combinator_logo_400.jpg"><img class="alignleft size-full wp-image-3953" title="Y_Combinator_Logo_400" src="http://wfive.files.wordpress.com/2011/08/y_combinator_logo_400.jpg?w=490" alt=""   /></a>So <a href="http://ycombinator.com/">Y Combinator</a>, a start up incubator is launching 63 companies into the world today, the most in its history. What is it? It&#8217;s a way for start up companies to get the time and funding to ready their ideas and tech for demos with investors. They&#8217;ve helped get sites like <a href="http://www.dropbox.com">Dropbox</a>, <a href="http://www.posterous.com">Posterous</a>, and <a href="http://www.reddit.com/">Reddit </a>up on their feet. So if you want to check out some of the web&#8217;s next services from the beginning, now&#8217;s your chance.</p>
<p>Check out the <a href="http://allthingsd.com/20110823/y-combinator-unloads-massive-new-batch-of-start-ups/">list of sites and brief descriptions over on All Things D</a>.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/internet/'>internet</a>, <a href='http://w5blog.com/tag/start-up/'>start up</a>, <a href='http://w5blog.com/tag/technology/'>technology</a>, <a href='http://w5blog.com/tag/web/'>web</a>, <a href='http://w5blog.com/tag/y-combinator/'>y combinator</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3952/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3952/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3952/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3952&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://w5blog.com/2011/08/24/get-in-on-the-ground-floor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/08/y_combinator_logo_400.jpg" medium="image">
			<media:title type="html">Y_Combinator_Logo_400</media:title>
		</media:content>
	</item>
		<item>
		<title>Eat with (Potentially) Interesting Strangers</title>
		<link>http://w5blog.com/2011/08/22/eat-with-potentially-interesting-strangers/</link>
		<comments>http://w5blog.com/2011/08/22/eat-with-potentially-interesting-strangers/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 18:41:54 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dinner]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3949</guid>
		<description><![CDATA[Want to go to dinner with new people? Want to try new places?  Maybe a service like Grub with Us will do the trick. Essentially the social networking site lets you browse dinner parties being formed and decide which one to join based on both the cuisine and the people involved. You pay in advance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3949&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://wfive.files.wordpress.com/2011/08/grub.png"><img class="size-medium wp-image-3950 alignright" title="Grub" src="http://wfive.files.wordpress.com/2011/08/grub.png?w=146&#038;h=147" alt="" width="146" height="147" /></a>Want to go to dinner with new people? Want to try new places?  Maybe a service like<a href="http://www.grubwithus.com/"> Grub with Us</a> will do the trick. Essentially the social networking site lets you browse dinner parties being formed and decide which one to join based on both the cuisine and the people involved. You pay in advance and just show up. You can search by a number of interests including:</p>
<ul>
<li>Environmentalism</li>
<li>Rock Climbing</li>
<li>Spicy Foods</li>
<li>Singles</li>
<li>Food types</li>
<li>Baseball</li>
</ul>
<div>We at W5 have always thought the dinner party is a great way to bring people together for a lively discussion. This is a nice twist on social networking that requires people to actually be social. Instead of hiding behind the anonymity of the net, it gives individuals the chance to get together and have real conversations in person.</div>
<br /> Tagged: <a href='http://w5blog.com/tag/conversation/'>conversation</a>, <a href='http://w5blog.com/tag/dinner/'>dinner</a>, <a href='http://w5blog.com/tag/people/'>people</a>, <a href='http://w5blog.com/tag/social/'>social</a>, <a href='http://w5blog.com/tag/social-networking/'>social networking</a>, <a href='http://w5blog.com/tag/website/'>website</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3949/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3949/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3949/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3949&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://w5blog.com/2011/08/22/eat-with-potentially-interesting-strangers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0aaa6c8f8d9c3e9d47d7adf6ccb3ba5c?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/08/grub.png?w=297" medium="image">
			<media:title type="html">Grub</media:title>
		</media:content>
	</item>
		<item>
		<title>Art+Think Tank=Urban Solutions</title>
		<link>http://w5blog.com/2011/08/02/artthink-tankurban-solutions/</link>
		<comments>http://w5blog.com/2011/08/02/artthink-tankurban-solutions/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 14:50:16 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[guggenheim]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[think tank]]></category>
		<category><![CDATA[urban]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3882</guid>
		<description><![CDATA[What do you get when a world class museum decides to launch a mobile, think tank to discuss and tackle the problems of modern urban communities?  The BMW Guggenheim Lab. It launches tomorrow in New York and looks to be kicking off with a good number of interactive events, talks, etc. Tagged: culture, guggenheim, new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3882&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>What do you get when a world class museum decides to launch a mobile, think tank to discuss and tackle the problems of modern urban communities?  <a href="http://bmwguggenheimlab.org/">The BMW Guggenheim Lab</a>. It launches tomorrow in New York and looks to be kicking off with a good number of interactive events, talks, etc.</p>
<span style="text-align:center; display: block;"><a href="http://w5blog.com/2011/08/02/artthink-tankurban-solutions/"><img src="http://img.youtube.com/vi/GXEU_pJ9vOI/2.jpg" alt="" /></a></span>
<br /> Tagged: <a href='http://w5blog.com/tag/culture/'>culture</a>, <a href='http://w5blog.com/tag/guggenheim/'>guggenheim</a>, <a href='http://w5blog.com/tag/new-york/'>new york</a>, <a href='http://w5blog.com/tag/think-tank/'>think tank</a>, <a href='http://w5blog.com/tag/urban/'>urban</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3882/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3882/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3882/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3882&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>
	</item>
		<item>
		<title>QR Codes and Grocery Shopping</title>
		<link>http://w5blog.com/2011/07/11/qr-codes-and-grocery-shopping/</link>
		<comments>http://w5blog.com/2011/07/11/qr-codes-and-grocery-shopping/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:18:18 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[tesco]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3828</guid>
		<description><![CDATA[QR Codes have been around for a while but adoption in the US has been slow. In South Korea, where they&#8217;ve caught on, the grocer Tesco has figured out how to combine QR codes, mobile phones, and downtime to make day-to-day lives better. What did they do? Tesco figured out that in the busy lives [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3828&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://wfive.files.wordpress.com/2011/07/w5-website-qr-code.png"><img class="size-full wp-image-3829 aligncenter" title="W5 Website QR Code" src="http://wfive.files.wordpress.com/2011/07/w5-website-qr-code.png?w=490" alt=""   /></a><a href="http://en.wikipedia.org/wiki/QR_code">QR Codes</a> have been around for a while but adoption in the US has been slow. In South Korea, where they&#8217;ve caught on, the grocer Tesco has figured out how to combine QR codes, mobile phones, and downtime to make day-to-day lives better. What did they do? Tesco figured out that in the busy lives of Koreans, grocery shopping was a dreaded chore that sucked away their free time. So, by placing QR codes in a previously unproductive space (subway stations) with displays that mirror grocery displays, the retailer was able to grow market share without adding stores.</p>
<p style="text-align:left;">The brief video below shows how they leveraged a mix of technology, market insights, and strategy to rebrand themselves and provide people with a solution that actually made their lives better.</p>
<span style="text-align:center; display: block;"><a href="http://w5blog.com/2011/07/11/qr-codes-and-grocery-shopping/"><img src="http://img.youtube.com/vi/fGaVFRzTTP4/2.jpg" alt="" /></a></span>
<br /> Tagged: <a href='http://w5blog.com/tag/mobile/'>mobile</a>, <a href='http://w5blog.com/tag/mobile-technology/'>mobile technology</a>, <a href='http://w5blog.com/tag/online-shopping/'>online shopping</a>, <a href='http://w5blog.com/tag/qr-code/'>qr code</a>, <a href='http://w5blog.com/tag/retail/'>retail</a>, <a href='http://w5blog.com/tag/shopping/'>shopping</a>, <a href='http://w5blog.com/tag/tesco/'>tesco</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3828/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3828/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3828/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3828&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/07/w5-website-qr-code.png" medium="image">
			<media:title type="html">W5 Website QR Code</media:title>
		</media:content>
	</item>
		<item>
		<title>Chromebook on the Go</title>
		<link>http://w5blog.com/2011/06/30/chromebook-on-the-go/</link>
		<comments>http://w5blog.com/2011/06/30/chromebook-on-the-go/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 13:40:27 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[emerging technology]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[web innovation]]></category>
		<category><![CDATA[ace hotel]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[virgin airlines]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3751</guid>
		<description><![CDATA[Two travel brands are essentially telling you to leave your laptop home this summer.  If you use any of the Google services like Gmail you won&#8217;t need it. Why?  They&#8217;re offering free Chromebooks for their passenger and customer use. Starting July 1, Virgin America and the Ace Hotel will provide the devices to their customers. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3751&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://wfive.files.wordpress.com/2011/06/chromebook_ace.png"><img class="size-medium wp-image-3752 aligncenter" title="chromebook_ace" src="http://wfive.files.wordpress.com/2011/06/chromebook_ace.png?w=219&#038;h=300" alt="" width="219" height="300" /></a>Two travel brands are essentially telling you to leave your laptop home this summer.  If you use any of the Google services like Gmail you won&#8217;t need it. Why?  They&#8217;re offering free <a href="http://www.google.com/chromebook/">Chromebooks</a> for their passenger and customer use. Starting July 1, Virgin America and the Ace Hotel will <a href="http://chrome.blogspot.com/2011/06/summer-travel-with-chromebook.html">provide the devices to their customers</a>. The idea is that all your information is in the cloud so the device will let you go out and grab it.  The Ace has even created an<a href="https://chrome.google.com/webstore/detail/gfblajkgnkkjiagofigjclbnkhlickec?hl=en-US"> app for the device</a> that provides a field guide to New York.</p>
<br /> Tagged: <a href='http://w5blog.com/tag/ace-hotel/'>ace hotel</a>, <a href='http://w5blog.com/tag/chrome/'>chrome</a>, <a href='http://w5blog.com/tag/google/'>google</a>, <a href='http://w5blog.com/tag/internet/'>internet</a>, <a href='http://w5blog.com/tag/technology/'>technology</a>, <a href='http://w5blog.com/tag/travel/'>travel</a>, <a href='http://w5blog.com/tag/virgin-airlines/'>virgin airlines</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3751/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3751/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3751/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3751&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/06/chromebook_ace.png?w=219" medium="image">
			<media:title type="html">chromebook_ace</media:title>
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	</item>
		<item>
		<title>Infographic of the Week</title>
		<link>http://w5blog.com/2011/06/17/infographic-of-the-week-22/</link>
		<comments>http://w5blog.com/2011/06/17/infographic-of-the-week-22/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 18:29:04 +0000</pubDate>
		<dc:creator>Marty Molloy</dc:creator>
				<category><![CDATA[culture]]></category>
		<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[infographics]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[interactive infographic]]></category>
		<category><![CDATA[map]]></category>

		<guid isPermaLink="false">http://w5blog.com/?p=3691</guid>
		<description><![CDATA[The Chronicle of Higher Education has an interesting infographic showing the percentage of adults with college degrees by county. They&#8217;ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version here. Tagged: census, college, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3691&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://chronicle.com/section/Home/5">Chronicle of Higher Education</a> has an interesting infographic showing the percentage of adults with college degrees by county. They&#8217;ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version <a href="http://chronicle.com/article/Adults-With-College-Degrees-in/125995/">here</a>.</p>
<p style="text-align:center;"><a href="http://chronicle.com/article/Adults-With-College-Degrees-in/125995/" rel="http://chronicle.com/article/Adults-With-College-Degrees-in/125995/"><img class="aligncenter size-full wp-image-3703" title="College Map" src="http://wfive.files.wordpress.com/2011/06/college-map.png?w=490&#038;h=251" alt="" width="490" height="251" /></a></p>
<br /> Tagged: <a href='http://w5blog.com/tag/census/'>census</a>, <a href='http://w5blog.com/tag/college/'>college</a>, <a href='http://w5blog.com/tag/infographic/'>infographic</a>, <a href='http://w5blog.com/tag/information/'>information</a>, <a href='http://w5blog.com/tag/interactive-infographic/'>interactive infographic</a>, <a href='http://w5blog.com/tag/map/'>map</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/wfive.wordpress.com/3691/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/wfive.wordpress.com/3691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/wfive.wordpress.com/3691/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=w5blog.com&amp;blog=2674914&amp;post=3691&amp;subd=wfive&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Marty Molloy</media:title>
		</media:content>

		<media:content url="http://wfive.files.wordpress.com/2011/06/college-map.png" medium="image">
			<media:title type="html">College Map</media:title>
		</media:content>
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