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A few months ago, Wildfire conducted an ROI survey of over 700 marketers across different industries all around the world to see how social media is used in their businesses and why. The below infographic shows how social media is used to grow brand awareness, increase communication with consumers, and how marketers use this information to determine the impact of social media on their business.
Data visualization has been a hot topic lately, so when I stumbled across this great tongue-in-cheek infographic by Grip Limited about the roles within an advertising agency I couldn’t help but share. This post goes out to all of our agency partners, W5 wouldn’t be the same without you.
Steve Jobs, the co-founder of Apple Inc. and the man behind the first personal computer, the iPod, iPhone iPad and other innovations, has died at the age of 56. This infographic presents a history of the most memorable moments and products in Jobs’ career, as well as a selection of some quotes that sum up a lot of his feelings about their design, the competition and the computing landscape.
Infographic courtesy of Column Five Media.
The BBC recently launched How Many Really?, a website that compares the size of current and historical populations with the number of people in your social network. You can see how the number of people you know compares to say, the number of Buddhists in the world, seats on the world’s largest airplane, or if you are interested, the yearly number of Aztec human sacrifices.
Created by artist Mike Vasiley, this infographic highlights major Apple product releases and design changes from 1976 through 2011.
The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection tool called OnTheMap. This software is fairly intuitive and fun to use, but can also be quite useful in exploring a specific market or region to understand where workers live and work, and how that has changed over time.
OnTheMap is useful for more than work location, however. It’s a multi-layered mapping tool, with companion data on demographics, earnings, industry characteristics. We’ve also used it to identify exact metropolitan statistical areas and radius ranges, to find transportation routes, greenspace, and tribal and military lands, and to simply better understand a physical marketplace.
For years, organizations like the Census Bureau relied heavily on point-in-time estimates, tables of statistics and physical and static maps for data exploration like this. As new systems come online, are developed further, and improved over successive versions, our ability to access information from our desktops is not only facilitated but empowered.
The Chronicle of Higher Education has an interesting infographic showing the percentage of adults with college degrees by county. They’ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version here.
Last Tuesday Sen. Al Franken (D-MN) led the questioning of Apple executives (among several companies, including Google) about the legitimacy and intent of their products’ location data collection. The hearing was prompted by myriad recent reports of Apple’s iPhones and iPads tracking and storing users’ movements. An Apple executive explained that the software only keeps track of which Wi-Fi Hotspots and cell towers the phone connects to and nothing more.
While many consider the potential pros and cons of this software, two German data analysts have taken it upon themselves to explore the collected information stored on iPhones. The two have asked for volunteers to share each of their phone’s collected data and are mapping out the results in a new project called Crowdflow.net
The project’s website explains that their mission is to “create an open database of Wi-Fi and cell networks and thus visualize how these networks are distributed all over the world.” Michael Kreil, one of the projects’ founders, added that it was simple scientific curiosity that led to the inception of Crowdflow.net. Quite the humble scientist, Kreil confessed he doesn’t know what the data will eventually prove, whether it’s cell coverage quality or whether it’s simply an interesting experiment to see where and when the masses are on the move (hence the site’s title moniker, Crowdflow).
Cell Phone Coverage in the United States
At this juncture, the results are rather preliminary – only 700 iPhone data logs have been gathered thus far. Still, even in its nascent stage, Crowdflow.net is already proving to be an interesting enterprise to some and a cause for paranoia in others. But could location tracking have a positive impact? Advocates say it is an exciting data visualization experiment whose results could make beneficial changes in the business world while its opponents see it as a sign we may be spiraling toward an Orwellian dystopia fraught with intrusions into our private lives. One day, location tracking could prove to be a marketing mainstay; geographically focused advertising based on the user’s precise location in the country – or indeed the world – could streamline the entire industry. For now though, the potential for businesses to utilize this software remains unrealized, floundering in an ethical gray area.
