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So far, Planningness has been quite awesome. Two more sessions to come after lunch. The crowd has been engaged and social while the speakers have been presenting great ideas. Some of my personal highlights have included Grant McCracken’s talk on culture, the Games presentation, and Gareth Kay and Jason Oke’s discussion of connection planning (that had some great touchpoint reminders for planners in general).
Also, kudos to Mark, Claire, and the volunteers for putting together a great event.
I’ll try to write more next week, but for now here are a few pictures.
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We’re excited to be a part of the Planning-ness event coming up on October 16 & 17 in San Francisco. The event is the brainchild of Mark Lewis and features some pretty cool speakers, including:
- Mark Earls aka HERDMEISTER
- Ken Eklund creator of World Without Oil
- Adrian Ho of Zeus Jones
- Grant McCracken
- Nasahn Sheppard of Smart Design
- Aki Spicer of Fallon
- Gary Tan, CEO of Posterous
The sessions will be a little different than the typical conference main stage and breakout rooms. Instead they’ll be set up workshop style with:
- A teaching session
- A hands on piece
- Wrap up evaluation and discussion
Potential session topics are listed here.
The event will be held at the Academy of Art University, 60 Federal Street, San Francisco. More about the event can be found at its website and on the 4A’s site. You can register here or here.
At 2008′s The Market Research Event, the market research community was treated to a conference that entered the world of Web 2.0 and live blogging. Not to toot our own horn too much, but W5 presented and was blogged about. Apparently the blog post about our Design Driven Deliverables presentation was the top post of the year.





