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Watch Neil DeGrasse Tyson educate Richard Dawkins on the importance of understanding context when “teaching” others. Tyson makes a wonderful point about the difference between information and persuasion.

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LinkedIn Industry Trends | Ritzholtz | Full Story

 

 

The words“geek” and “nerd” are often used interchangeably, despite the clear differences between them. Finally, a comprehensive infographic that explains the distinctions, both broad and subtle, between the two. Click the above image for the entire infographic, as this is just an excerpted portion. Enjoy.

As Marty mentioned in a previous post, the new Delicious design is a little wonky, and no longer pumps content to our blog and Twitter account. So here’s a roundup of articles I’ve stumbled across over the past month that you may find interesting:

So who’s more ‘with it’ – younger or older people? Seems like it depends on what you’re looking for. It appears that at age 20, “fluid intelligence” peaks. The ability to learn quickly, observe patterns, analyze, and retain information is at its zenith. Also, abstract reasoning and puzzle solving are paramount-the ability to dream freely and create dream-like scenarios. Rebellious youth with their heads in the clouds!

Things begin to change as we age, but don’t see it as “selling out” on yourself, it’s a natural process of the shifting of dimensions of intellectual curiosity and cognitive development.

Of note, fluid intelligence is most predominant in those with Aspergers Syndrome (i.e., the piano virtuoso with never contrived C minor/major seventh chords progressions swimming in his head).

When one reaches middle age, said to be early 50s, intelligence becomes grounded in knowledge and experience, not recognition. This type of intelligence utilizes the ability to refine concepts though iterative learning and improvement, to contextualize and find meaning through comparison and analogy. Over time, practice of this type of intelligence is said to positively effect people’s social reasoning and general overall well-being (i.e. the ‘mellowing out’ affect of middle age).

Hence, as we age, we don’t change who are are, we’re still the same ‘us’. We remain true to ourselves and our goals and ideals. It’s how we work our way through the maze of life, acquiring stuff in our heads and moving forward, that changes how we keep moving.

The U.S. Census Bureau Center for Economic Studies has long supported (for the past ~5 years) an online system for pulling area-based employment and residence data using a visual map-based selection tool called OnTheMap.  This software is fairly intuitive and fun to use, but can also be quite useful in exploring a specific market or region to understand where workers live and work, and how that has changed over time.

OnTheMap is useful for more than work location, however.  It’s a multi-layered mapping tool, with companion data on demographics, earnings, industry characteristics.  We’ve also used it to identify exact metropolitan statistical areas and radius ranges, to find transportation routes, greenspace, and tribal and military lands, and to simply better understand a physical marketplace.

For years, organizations like the Census Bureau relied heavily on point-in-time estimates, tables of statistics and physical and static maps for data exploration like this. As new systems come online, are developed further, and improved over successive versions, our ability to access information from our desktops is not only facilitated but empowered.

The Chronicle of Higher Education has an interesting infographic showing the percentage of adults with college degrees by county. They’ve added a nice piece of interaction that lets you follow changes over time since the 1940 census. You can view by gender, ethnicity, county, etc. Check out the full interactive version here.

Infomous is a dynamic and intuitive navigation solution – perhaps soon to pop up on websites you visit.  Web developers for content-rich sites have integrated word cloud and tablet-style flip navigation over the past few years, but this is a solution that seems to combine aspects of both: reference triggers and dynamic script.  The tool is currently available in preview/beta version through a relationship with the provider, but will roll out later this year, ready for embed.  More info at Infomous – they have a demo up for world news, a version for sports news, entertainment news, science news.  It’s easy to explore and find links to try.

About W5

W5 is a marketing research consulting practice. We focus on answering: who, what, when, where, and why people relate to products, services, and their associated brand identities. Visit our website, W5insight.com.

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