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A great new book out entitled “Pantone, The 20th Century in Color” incorporates beautiful color plates with accompanying narrative by authors Leatrice Eiseman and Keith Recker that describe the last 100 years in the evolution of the color spectrum through the lens of the groundbreaking 1963 Pantone color system developed by Lawrence Hebert of Pantone.
The system codified the color spectrum, so that a certain shade of a color can be uniformly agreed upon and unknowingly revolutionized the world of graphic design. One can think back to any decade of the past century and certain colors and hues are easily associated with each time period. Serving as more than a mere color index, the book succeeds in describing the evolution of colors’ social imprint on culture, illustrated through advertisments, product design, fashion and general day-to-day life across generations.
Just close your eyes and visualize the 50s, 60s, 70s or 80s–it’s easy. That’s what’s so great about this book. From a historical perspective, filtered through the nuance of aesthetics, we have each period literally ‘colored in’ for us. Beautiful and simple.
Want to go to dinner with new people? Want to try new places? Maybe a service like Grub with Us will do the trick. Essentially the social networking site lets you browse dinner parties being formed and decide which one to join based on both the cuisine and the people involved. You pay in advance and just show up. You can search by a number of interests including:
- Environmentalism
- Rock Climbing
- Spicy Foods
- Singles
- Food types
- Baseball
We at W5 have always thought the dinner party is a great way to bring people together for a lively discussion. This is a nice twist on social networking that requires people to actually be social. Instead of hiding behind the anonymity of the net, it gives individuals the chance to get together and have real conversations in person.
W5 is excited to have Jesper Jacobsen writing for our blog this spring. Tom and I met Jesper in San Francisco at last year’s Planningness Conference and thought he had a unique and interesting perspective that fits in well with much of what goes on at this blog. Jesper is studying advertising at the Academy of Art University in San Francisco (having transfered there last spring from the Berghs School of Communication in Stockholm, Sweden). Jesper has an interesting background having studied communications, art, film, narrative storytelling in Sweden and London. Eventually his path has led him to San Francisco where he’s continuing his interest in brands, strategy, and in innovative and creative solutions in communications.
“I’m curious about most things and I enjoy learning as I go along. My future is within advertising, brands or media – and I’m definitely in this for progress and new understanding – about everything from behavior to what excites people. As a Swede living in the US, I really see the benefits because of my situation and the fact that I’m learning and doing through both cultures.”
We’re looking forward to the thoughts that Jesper will add to the blog, adding some west coast and international perspective to the issues, trends, and ideas of the day.
