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All of the great stuff from Old Spice got me whistling…

In light of the iPad announcement, I couldn’t resist looking back at how far we’ve come.

I know its been a few weeks since I’ve posted any commercials, but just in time for you last minute shoppers out there, why not consider a VCR? They’re now much easier to program! Apparently all you need to do is find a pay phone.

We’re often suckers for anything retro here at W5. It’s not that we’re anti-technology, but love the reminders of what used to be and how far we’ve come. In that spirit, I give you what is the most interesting convergence of old and new technology I’ve seen in some time, the Novophone retro handset. Quite simply, you get the old fashioned handset and it plugs into your modern mobile phone.  Break out your old pieces of foam and handset add-ons to avoid neck pain on those longer calls!

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The current issue of I.D. magazine has an interesting feature about toys. Actually, it’s not about toys as much as it is about our recollection of the toys we grew up with. They ask a series of designers and critics to consider their favorite toys from their youth and write a brief  essay about what that toy meant to them. The result is subtly fascinating. Each essay serves as a tiny memoir, a love letter to the toy, and a dissection of the object itself. They take something that has been taken for granted, or relegated to nostalgia, and breathe some new life into  it.

Everything old is new again.

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