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So this morning, the new owners of the social bookmarking site Delicious launched their new, revamped version of the site. Gone are the Yahoo name and many features that long-time users are now complaining about on Twitter and other social networking sites. What they’ve offered is a new Beta site that is not without glitches. This, combined with a recent article in the Atlantic (The Cloud’s My-Mom-Cleaned-My-Room Problem) highlight the problems that many brands (especially online ones) face when they change a product or service.
It’s a clear reminder that users/customers/consumers whatever you want to call them, feel they have a stake in your brand. Sometimes they feel their stake is as much as the actual owner’s. It’s yet to be seen if the new owners of Delicious can make enough changes to keep users attracted to their site, or if they’ll drive away existing users and do little to encourage growth. One thing is clear, they may have misjudged the passion and expectations that many of their customers have for their brand and service.
Want to go to dinner with new people? Want to try new places? Maybe a service like Grub with Us will do the trick. Essentially the social networking site lets you browse dinner parties being formed and decide which one to join based on both the cuisine and the people involved. You pay in advance and just show up. You can search by a number of interests including:
- Environmentalism
- Rock Climbing
- Spicy Foods
- Singles
- Food types
- Baseball
We at W5 have always thought the dinner party is a great way to bring people together for a lively discussion. This is a nice twist on social networking that requires people to actually be social. Instead of hiding behind the anonymity of the net, it gives individuals the chance to get together and have real conversations in person.
Twitter can be a lot of things to a lot of different people. One way I use it is to get articles delivered to me from RSS feeds I might not absolutely have to read every day (I’ve got Google Reader for that). One cool service I’ve recently discovered is Paper.li. Paper.li lets you create a virtual Twitter newspaper, collecting the content from an account, a hashtag, or list. The site compiles the information that floats by all day and presents it in a format that is readable and might call attention to some of the stuff you missed throughout the day.
I’ve created a version from the W5 twitter feed and it’s an easy way to browse all the stuff I miss during the day.
We see a lot of data and present it in a lot of different ways, so when someone is out there analyzing the analysis it brings out the research geek. I tripped across Junk Charts today, a site dedicated to highlighting some of the worst in infographics. You can also follow the site on twitter, here.
For those of you who are attending (or thinking about attending) more detail behind the sessions for Planningness is filtering onto the website. It’s an interesting array of topics and speakers that will get the participants to think a bit. I’m sure there is more to come leading up to the event. If you haven’t registered yet, do so here.
Personally, I’m looking forward to both Garry Tan (CEO of Posterous) session on building web experiences and Joe Lambert’s storytelling session.
